Category: Dental Practice

Reasons To Use A Dentist For Botox Rather Than An Esthetician

When most people think about the word “Botox”, many think of it as a type of cosmetic treatment that is used to diminish fine lines and wrinkles. This is the most common use when it comes to this drug. The dental applications are not as well-known, yet also just as important.

Before Botox became the household name for beauty treatments, it was already in use in many dental practices. Some of its uses include:

  • Treat bruxism, or tooth clenching or grinding
  • Relieve pain associated with TMJ disorders, which impact the way the jaw moves
  • Control facial tics and tremors
  • Assist patients when it comes to adjusting to dentures

Botox is a purified protein form and also a toxin. When this drug is injected directly into a muscle, it will temporarily immobilize it. This effect smooths wrinkles and helps to eliminate spasms. These paralyzing effects typically last from 3 to 12 months which differs from one person to the next.

Reasons Why A Dentist Is The Best Professional To Administer Botox

Botox injections are now one of the most popular options for many people searching for a way to improve the way they look. But not many people have considered the thought of using a dentist for Botox. Yet many dental professionals and experts can offer more services than just taking care of gums and teeth.

Here is a list of some of the main reasons why people have started to choose a dentist for Botox rather than an esthetician.

 A Dentist Knows Your Face

Dentists know more than just their patient’s gums and teeth. They are also experts in many other things that are linked with overall oral health. This means they are experienced with the entire mouth.

In addition to knowing how a mouth should operate, they also know their patients personally. Many people typically feel more confident and comfortable with a dentist, especially if they have used the same dentist for many years.

Any type of injection is usually daunting, especially for those that have a fear of needles. It feels reassuring to use a person that you already trust when it comes to Botox injections.

Dentists Have Extensive Experience With Oral Injections

Dentists are highly experienced in everything that has to do with the mouth, and they frequently make use of needles around and inside the mouth. They also often administer antibiotics or anesthesia during treatments.

For this reason, they have a lot of experience when it comes to treating delicate areas associated with the mouth when they give injections. They can also use Botox treatments on the other areas of the face, like the forehead.

Professional dentists will ensure that these injections are carried out properly and safely.

Dentists Can Safely Provide Anesthesia

One of the best reasons to rather use a dentist for a Botox treatment would be anesthesia. Dentists have experience and they are trained on how to administer anesthesia to dull and numb pain.

They also know about the exact procedures to follow to ensure their patients feel more comfortable.

Before injecting Botox, a dentist will first administer anesthesia in the exact area where the Botox will be injected. The anesthesia will ensure that the Botox injections are painless.

Botox Helps With Dental Treatments

Botox is not just cosmetic. There are other reasons why Botox is used for oral and dental health. For those that have dentures, Botox is one of the best solutions to help patients adjust to a new set. In certain orthodontic cases, Botox is useful to help retrain facial muscles.

Today more and more dentists have started to include Botox injections in their practices for both oral health and cosmetic uses. Dentists are after all a type of health professional that knows everything about the anatomy and muscles associated with the face, including the perioral and oral areas.

Dentists are also well-versed when it comes to administering dental anesthesia, which is in most cases a lot more comfortable and faster than a topical anesthetic that the estheticians use in their cosmetic procedures.

However, not all dentists are equipped or trained to provide Botox injections. The NIH (National Institutes of Health) states that a dentist that wants to provide this service has to have verifiable and appropriate experience and training.

Botox is not suitable for everyone. It is not recommended for women who are lactating or pregnant, or when a person is sick with either an infection or the flu, or for those that have neurological disorders. Similar to any other type of medical procedure, there are a few side effects that need to be taken into consideration.

If you are thinking about Botox treatment, first consult with a dental expert that has training and certifications in fillers for the face.

Is It Better To Pull Or Save A Tooth?

Saving a tooth may be the best option for a lot of patients who think they need to have a severely decayed tooth pulled. There are cases when a root canal won’t suffice. In such situations, the tooth needs to be pulled. Some patients object to the idea of their tooth being saved as it will cost them more money than simply getting rid of it.

While this is true, it is best to consider all your options financially before choosing to have the tooth pulled. There are many other benefits to having your tooth saved. Many of which will be discussed:


A top reason for teeth pulling is the inability to pay for a root canal or crown. These can be expensive. It is typically performed for a price in-between $900 to $1,100. A crown can also be extremely expensive. The most common prices are in-between $855 to $1,000. What if you don’t have $2,000 in your back pocket? Consider these options:


Many medical insurance plans come with dental. Dental insurance is often not as good as medical insurance. With that said, it is something. Most dental plans will completely cover exams and cleaning. They only partly cover dental procedures. Some plans will only cover as little as 30%. That means paying $600 for the procedure instead of $1,000.

-A Payment Plan

Some dentists are willing to work with patients that can’t pay all at one time. They may make payment plans with you. A lot of dental offices aren’t willing to do this. If they are, it will probably mean paying half when getting the root canal and half when getting the crown. They require two different office visits.

-A Discount Plan

Some larger dental offices offer discount plans to their patients. It is sort of like they own their own insurance company. They may require annual or monthly payments to provide free exams and discounted procedures. This can be an excellent way to get coverage if you cannot get dental insurance.


There are credit cards you can get to charge dental procedures. There are credit cards that are specifically designed for the purpose of charging dental procedures; however, you can also do this on a regular credit card. This option allows you to get a dental procedure that you cannot pay upfront for.

Avoid More Dental Problems

There are dental problems that can occur if a tooth is pulled. Also, it is better for the overall health of your mouth to save the tooth. Those who choose to save the tooth are often left in a better mental state. Consider all the medical advantages:


Losing a tooth, especially if it is in a noticeable area, can have a drastic effect on your self-esteem. People notice our smiles. Even if they aren’t, it may leave you thinking that they are staring at the hole left from a tooth that was once there.

-Shifting Teeth

Teeth can shift when one is removed. Surrounding teeth help create a barricade for a tooth. Many who get their adult teeth at a slow pace end up needing braces. Saving your tooth can mean keeping the others where they belong.

-Stronger Tooth

While a tooth that has decayed to the point where you’re considering pulling it, that doesn’t mean it won’t be stronger than a false tooth if there is a crown on it. Dentures are much weaker than a tooth that has a crown on it. Also, an implant is extremely expensive and can be weaker too. Plus, an implant is oral surgery.

-Looking Youthful

Missing teeth make a person look older. We often associate strong and healthy teeth with a youthful appearance. You may have difficulty looking your age with a missing tooth.

-No Pain

Having a tooth pulled can result in many days of pain afterward. Yes, there will be no pain during the procedure. With that said, a lot of swelling and inflammation will result. This is not true when it comes to a root canal. Root canals take care of the pain right away by getting rid of the infection. They also don’t hurt during the procedure.

It May Have To Be Pulled

You may be right that pulling a tooth is the best option. Typically, teeth that are cracked in too many places or have lost too much strength to support a crown need to be pulled. You shouldn’t panic that you’ll have to walk around with a missing tooth for the rest of your life. You can have an implant installed. You can also choose to get dentures that may be cheaper.

Consider Your Options

It’s best to consider all the options before making a decision like this. You should always seek the advice of a dentist and consider their recommendations. Some people have no financial choice in the matter. If you can find a way to afford it, always save the tooth if it can be saved.

How To Help Your Patients Enjoy Coming To Your Dental Practice

A concern that many dentists will have about their business is whether or not people are comfortable when they come. For example, many become apprehensive about the idea of going to a dentist, let alone actually being in the waiting room. Ideally, the interior of your dental practice should be appealing. The goal is to make everyone as comfortable as you can. This could be done by using art, music, and other types of visuals. There are also different strategies that are used depending on the age of the patient.

Let’s discuss how you can make your dental practice much more appealing to both adults and children.

Why Are People Apprehensive About Coming To The Dentist?

The main reason that people are apprehensive is that no one likes to have pain in their mouth. They are not going to like having a cavity any more than they will appreciate having a drill in their mouth that will help fix the problem. People may have had a bad experience as a child, perhaps because they had multiple cavities. They may have had a dentist that was not very partial to young children, finding them hard to work with. Regardless of why a person has been conditioned to not like the dentist, there are always ways that their fears can be diminished.

How To Help Adults Feel More Comfortable At Your Dental Office

There are several ways that you can make adults feel more comfortable. It begins in the waiting room. You need to provide them with different mediums by which they can be distracted while they are waiting. This could be in the form of magazines that are there, or a television that is playing. Once they get inside, they will be placed in a room where they will wait for the dentist. There should be a television there, artwork on the walls, and preferably some type of soft music. The color of the walls should be a soothing and appealing color.

How To Make Kids Feel More Comfortable At The Dentist

To make children more comfortable, especially if they have been to the dentist before, is a somewhat more difficult task. If they were scared prior to their visit, they will likely be more scared this time around. Therefore, there should be a play area in the waiting room for kids. This will help distract them. This may include videos of cartoons that they can watch. Once they are in the room to have their dental work done, there should be a place where their parents can sit with them. A television should be made available with their choice of different movies. There should be fanciful imagery on the walls. This could be cartoons, or something similar, that will be able to distract their attention. Finally, when the dentist arrives, a soothing voice is recommended. By having all of this available, children will feel much less apprehensive about any procedure, making it easier for the kids that will be there.

Whether you have adults or children coming into your dental practice, the key is to provide the most relaxing atmosphere possible.
Second, there must be a way to distract their conscious mind from focusing on why they are there.
Third, the personality of the dentist is what will allow them to fully relax, and if that doesn’t work, laughing gas is always an option.

If you are a dentist, you now know what you should do to improve the state of mind of every patient that you have by using these simple strategies.

Best Tips For Marketing Your Dental Practice

If you have a dental practice that is not generating enough revenue, you may need to improve your marketing. To do so, you will have to find a way of getting more people to your practice. Some people will use the classified ads, television spots, or they may actually build an auto-responder list. They might give something away that people will want such as a discount for a checkup they really need to have or get listed in their city’s best dentist magazine.

Let’s look at some of the best marketing tips for your dental practice if you have one that is guaranteed to help you get to the top of the search engine listings.

Social Media Marketing

Social media marketing is one of the best ways to attract people to your dental practice. Most people don’t understand how powerful this platform is. Of course, Facebook is one of the largest platforms in the world, boasting over a billion users. However, you may not know how to use this to your advantage. You can actually make comments on other people’s Facebook posts, and this will direct them back to your Facebook page. Additionally, you can run advertising where you are getting people to like your Facebook page, and these campaigns can lead to customers that will end up paying you thousands of dollars.

Search Engine Optimization

If you do not have a website, you are going to have to build one to represent your business. Every reputable company in the world has a website of some sort, and you definitely need to have one for your dental practice. It will showcase all of the services that you offer and perhaps even show before and after pictures of people that have had orthodontic work through you. Regardless of the type of procedures that you can do, by simply having a website, and pages on that website that will rank for keywords, you can start to attract more people to your dental practice on a daily basis.

Pay Per Click Advertising

Another strategy that you can use is PPC advertising. This can be done on both Google and Facebook. In the same way that you started a “like” campaign to build followers for your business Facebook page, you can create a paid advertisement that will send people directly to your website. The cost of doing so could be expensive, and that’s why many people gravitate more toward SEO or social media marketing. But if you want direct results, and results that are extremely fast, there is very little else that can get you results as quickly.

Video Marketing

This type of marketing is going to be very effective at driving people to your dental practice in a unique way. Not only will these videos rank quickly, but you will be able to showcase your business through videos and images that they can see. Instead of it just being an advertisement or an image with your logo, they can actually look inside of your practice and see you. Depending on how the video was done, it can be very personal, giving them an inside look at how you are as a person and how your practice operates. Best of all, videos can rank in just a couple of days, allowing you to generate traffic very quickly.

If you haven’t been using any type of marketing for your dental practice, or if you do not even have a website, you need to get this done. You could be losing tens of thousands of dollars every month for your dental practice simply because you have not used these digital marketing strategies. It is so important for every professional to have a website, and to market that website using, at the very least, SEO and social media marketing strategies. If you can do PPC, or if you would prefer doing video marketing online, these are also ways of helping you to generate more profits for your dental practice.

The subconscious signals that impact business

Whether you know it or not, there are subconscious signals you, your staff and dental practice as a whole put off.

These may be

  • the colors you use in your marketing
  • the way you and your staff dress
  • how you greet your patients

The list literally can go on and on.

We’ve identified a number of these subconscious signals and want to help bring your dentist practice to the next level of excellence.

You may be a great practitioner that strives toward excellence, but if you’re failing at the 69 Signals, you may very well be failing in your business.

We want to help you to thrive and succeed!

We’ll be posting more about the 69¬†subconscious signals we’ve identified.