Category: 69 Signals

How To Help Your Patients Enjoy Coming To Your Dental Practice

A concern that many dentists will have about their business is whether or not people are comfortable when they come. For example, many become apprehensive about the idea of going to a dentist, let alone actually being in the waiting room. Ideally, the interior of your dental practice should be appealing. The goal is to make everyone as comfortable as you can. This could be done by using art, music, and other types of visuals. There are also different strategies that are used depending on the age of the patient.

Let’s discuss how you can make your dental practice much more appealing to both adults and children.

Why Are People Apprehensive About Coming To The Dentist?

The main reason that people are apprehensive is that no one likes to have pain in their mouth. They are not going to like having a cavity any more than they will appreciate having a drill in their mouth that will help fix the problem. People may have had a bad experience as a child, perhaps because they had multiple cavities. They may have had a dentist that was not very partial to young children, finding them hard to work with. Regardless of why a person has been conditioned to not like the dentist, there are always ways that their fears can be diminished.

How To Help Adults Feel More Comfortable At Your Dental Office

There are several ways that you can make adults feel more comfortable. It begins in the waiting room. You need to provide them with different mediums by which they can be distracted while they are waiting. This could be in the form of magazines that are there, or a television that is playing. Once they get inside, they will be placed in a room where they will wait for the dentist. There should be a television there, artwork on the walls, and preferably some type of soft music. The color of the walls should be a soothing and appealing color.

How To Make Kids Feel More Comfortable At The Dentist

To make children more comfortable, especially if they have been to the dentist before, is a somewhat more difficult task. If they were scared prior to their visit, they will likely be more scared this time around. Therefore, there should be a play area in the waiting room for kids. This will help distract them. This may include videos of cartoons that they can watch. Once they are in the room to have their dental work done, there should be a place where their parents can sit with them. A television should be made available with their choice of different movies. There should be fanciful imagery on the walls. This could be cartoons, or something similar, that will be able to distract their attention. Finally, when the dentist arrives, a soothing voice is recommended. By having all of this available, children will feel much less apprehensive about any procedure, making it easier for the kids that will be there.

Whether you have adults or children coming into your dental practice, the key is to provide the most relaxing atmosphere possible.
Second, there must be a way to distract their conscious mind from focusing on why they are there.
Third, the personality of the dentist is what will allow them to fully relax, and if that doesn’t work, laughing gas is always an option.

If you are a dentist, you now know what you should do to improve the state of mind of every patient that you have by using these simple strategies.

Advice On How To Attract New Dental Patients

Is your dental clinic ready to welcome new patients with open arms?

It’s best to think about all of your options and stay patient while making a decision one way or the other. This read is going to list four of the most important tips while looking to attract new dental patients.

This information will be easy to implement, fast-acting, and safe just the way a clinic needs it to be.

1) Use Social Media

Always think about using social media because it’s the number one way to communicate and engage with your target audience. People from the area are going to learn about your dental clinic via social media platforms such as Facebook, Twitter, and even Snapchat.

The goal is to spread the word by integrating social media into your marketing plan. This can be done by building a robust account on each of these platforms or by using paid ads. It’s up to you but the results will come and they’ll be worth it.

Don’t forget to integrate all of your social media accounts with the website so people can click through as they use your website!

A great way to attract people to your social media account is to offer them quick and informative information. Like, top dental tips or dental news that is going to impact them. You can even create gifs or memes using this same information so that people will be more likely to share your posts.

2) Build an Engaging Website

Your website is the foundation of a good marketing plan and it’s going to be a major component of attracting new dental patients. People don’t look into this while running a marketing campaign but it does make a noteworthy difference.

Think about building an engaging website because it’s going to lead to a positive change.

The website should have quality content, engaging imagery, and all of the relevant contact information in place. This is the best way to get a read on what’s going on and make sure you end up with new patients. The website is going to be the first thing patients look for and it should set the right tone. Make sure it’s professional, complete, and engaging.

3) Learn to Use CTAs

Are you using CTAs (call-to-action) in your ads or on your website?

This is one of the best tools for maximizing your ads and getting people to click. It’s as simple as saying, “click here!” or “call now!” in your ads because that will make people want to complete the action.

It has been studied over the years as one of the most effective marketing options available to marketing professionals.

Those who want to bring in new patients have to integrate CTAs into their content.

4) Build Connections in the Community

One of the leading ways to attract new dental patients is to look at building connections in the community. The purpose is to spread the word by illustrating you’re one of the most important dental providers in the region and a trusted member of the local populace.

This is going to bring people to your clinic quickly and that’s what it all comes down to.

To do this, you want to take a look at building connections with medical businesses (pharmacies, clinics) and see what can be done to promote to potential patients. You’ll be surprised how often people are willing to come in because of this.

These are the tips for attracting new dental patients and it’s important to keep things in line with your goals. Build a vision and continue to progress towards more patients because that’s going to help keep things moving. Take your time to build a proper marketing plan and know it will become the leading solution for attracting new patients. Those who do this are going to fall in love with the patients they bring in and the value that’s retained.

Best Tips For Marketing Your Dental Practice

If you have a dental practice that is not generating enough revenue, you may need to improve your marketing. To do so, you will have to find a way of getting more people to your practice. Some people will use the classified ads, television spots, or they may actually build an auto-responder list. They might give something away that people will want such as a discount for a checkup they really need to have or get listed in their city’s best dentist magazine.

Let’s look at some of the best marketing tips for your dental practice if you have one that is guaranteed to help you get to the top of the search engine listings.

Social Media Marketing

Social media marketing is one of the best ways to attract people to your dental practice. Most people don’t understand how powerful this platform is. Of course, Facebook is one of the largest platforms in the world, boasting over a billion users. However, you may not know how to use this to your advantage. You can actually make comments on other people’s Facebook posts, and this will direct them back to your Facebook page. Additionally, you can run advertising where you are getting people to like your Facebook page, and these campaigns can lead to customers that will end up paying you thousands of dollars.

Search Engine Optimization

If you do not have a website, you are going to have to build one to represent your business. Every reputable company in the world has a website of some sort, and you definitely need to have one for your dental practice. It will showcase all of the services that you offer and perhaps even show before and after pictures of people that have had orthodontic work through you. Regardless of the type of procedures that you can do, by simply having a website, and pages on that website that will rank for keywords, you can start to attract more people to your dental practice on a daily basis.

Pay Per Click Advertising

Another strategy that you can use is PPC advertising. This can be done on both Google and Facebook. In the same way that you started a “like” campaign to build followers for your business Facebook page, you can create a paid advertisement that will send people directly to your website. The cost of doing so could be expensive, and that’s why many people gravitate more toward SEO or social media marketing. But if you want direct results, and results that are extremely fast, there is very little else that can get you results as quickly.

Video Marketing

This type of marketing is going to be very effective at driving people to your dental practice in a unique way. Not only will these videos rank quickly, but you will be able to showcase your business through videos and images that they can see. Instead of it just being an advertisement or an image with your logo, they can actually look inside of your practice and see you. Depending on how the video was done, it can be very personal, giving them an inside look at how you are as a person and how your practice operates. Best of all, videos can rank in just a couple of days, allowing you to generate traffic very quickly.

If you haven’t been using any type of marketing for your dental practice, or if you do not even have a website, you need to get this done. You could be losing tens of thousands of dollars every month for your dental practice simply because you have not used these digital marketing strategies. It is so important for every professional to have a website, and to market that website using, at the very least, SEO and social media marketing strategies. If you can do PPC, or if you would prefer doing video marketing online, these are also ways of helping you to generate more profits for your dental practice.

The subconscious signals that impact business

Whether you know it or not, there are subconscious signals you, your staff and dental practice as a whole put off.

These may be

  • the colors you use in your marketing
  • the way you and your staff dress
  • how you greet your patients

The list literally can go on and on.

We’ve identified a number of these subconscious signals and want to help bring your dentist practice to the next level of excellence.

You may be a great practitioner that strives toward excellence, but if you’re failing at the 69 Signals, you may very well be failing in your business.

We want to help you to thrive and succeed!

We’ll be posting more about the 69 subconscious signals we’ve identified.